Real Estate Google Ads Agency

What is Google Ads?

Google Ads is a PPC platform that displays your ads on Google’s search engine results pages (SERPs). The service allows you to set a budget for your campaigns, create ads targeting specific keywords, and pay only when someone clicks on your ad. Google Ads is the leading platform for PPC advertising right now, and it’s especially powerful for real estate agents, teams, and brokerages. It supplies us with a host of useful tools, incredible reach, and a simple interface that makes it easier than ever to prospect for leads online.

Today, Google Ads offers a more scalable and affordable tactic that can put your real estate business directly in front of potential clients who are searching for your services online.

The standout benefit of using Google Ads is its reach. Over 95% of search traffic goes through Google, and millions of people use Google every day to search for properties, real estate services, and related information.

What is Google Ads for Real Estate?

PPC advertising is a form of online marketing in which businesses can pay to display their ads on search engines and other websites. Advertisers only pay when someone clicks on their ad, making it a very effective way to drive traffic to your website.

Google Ads is a popular form of PPC advertising, and it’s an excellent way for real estate agents to get their properties in front of potential buyers and attract home sellers to use their services.

How does Google Ads work?

Google Ads operates on an auction system, which can be a little confusing. Google Ads works on a pay-per-click (PPC) basis, which means you only pay when someone clicks on your ad. You bid on keywords related to your business, and your ad appears in Google search results when someone searches for those keywords.

When a user on Google enters a search query, Google runs an auction to determine which ads will appear in the search results. Advertisers bid on keywords relevant to their business. An ad’s placement is determined by a combination of bid amount and ad quality, which is calculated based on factors like expected click-through rate (CTR), ad relevance, and landing page experience. Google Ads can effectively get your real estate business in front of potential buyers and sellers. If you’re looking for a new lead generation strategy or want to supplement your existing marketing efforts, Google Ads is worth considering.

Make Google Ads a win for your real estate business

Google Ads gives real estate professionals an unparalleled opportunity to scale their businesses unlike anything the industry has seen before. Setting up, managing, and continually optimizing your Google Ads account is the first step in owning your lead source rather than relying on buying leads or waiting for your phone to ring.

Compare Google Ads to Facebook Ads, where your ads can be targeted but are displayed to a relatively passive audience who is busy looking at cat pictures or posting about their weekend.

Should You Use Google Ads For Real Estate?

It's a popular tool for buyers and sellers to look at listings, and real estate agents in their area will get you the best results for your ad campaign

So, are real estate Google ads suitable for your business? Many new agents try out PPC advertising on Google, only to become discouraged by the results.

It’s important to remember that a Google ad campaign is a long-term strategy. Create a business plan, and then stick with it for at least a year before you think about giving up. You can always tweak your plan and make changes to create a more optimized strategy. And when you’re just starting, bidding on more specific, smaller real estate keywords with less search volume is more effective. This will help you reach a higher ad position in the search engine results and get more leads to your real estate website.

Google Ads For Real Estate

Google Ads offers 6 types of ad campaigns that you can choose from:

1. Universal app
2. Video
3. Shopping
4. Search Network (Display Select)
5. Search Network only
6. Display Network

Google Ads is a particularly good platform to use for real estate businesses because it’s a great way for your ads to reach buyers in specific geographical locations.

As always, our Google Ads Agency is here to help you out with anything you need along the way… we’re experts in setting up Google Ads campaigns and we’d be more than happy to help you out.