8 Creative Real Estate Marketing Ideas And Examples

Sixty percent of realtors search for leads daily.

You need solid real estate marketing strategies in place to drive lead generation, and help your business build its client base and survive in a cut-throat niche.

It’s worth remembering that high-quality lead generation begins with effective marketing.

So, in this article, we will discuss eight practical real estate marketing strategies, along with examples to help you generate more leads and foster sustainable business growth.

Real Estate Marketing Ideas You Can Start Implementing Today

Trust is the ultimate selling factor, especially in real estate. Marketing helps build that trust.

Apart from trust, your marketing efforts also help generate qualified leads that can be the anchor your real estate business needs to survive in the competitive realty arena.

Below are top real estate marketing ideas that, if applied properly, can promise to take your business to new heights:

1. An Optimized Website Is A Real Estate Salesperson

Forty-four percent of buyers start looking online.

And your real estate marketing plan can be only successful if you can dial in on your audience with an optimized web presence.

Merely having a website isn’t enough, given that 88% of users won’t return to a website if they have had a bad experience.

You will need to work on your website’s user interface (UI) and user experience (UX) to ensure it serves your business the way you want it to.

Working on your web UX means enhancing numerous areas of your website like structure, content, navigation, load speed, and more.

Build your website’s structure intuitively. Perform audience research to understand the first thing your prospects would want to look for as they visit your website.

Next, make sure your website’s content tells your prospects how your services will add value to their life. In other words, talk about the benefits of your services in a clear, concise manner.

Also, make the website easy to navigate. Don’t make the structure too complicated or confusing for the website visitors.

Additionally, optimize your website’s load speed.

How fast your website loads influences how many sales it will help generate.

A website’s conversion rate drops by up to 5% with each second that the website delays in loading. So, no matter how fantastic your website is, it won’t do you much good unless it loads fast.

There are numerous ways you can increase your website’s load speed.

Your hosting service significantly affects your load speed, so opt for a performance-optimized hosting solution. A real estate website may have many images. These images can drag your website’s load speed down. This doesn’t mean you need to delete your images. Compress and optimize them so they weigh light on your website and your website can load fast. Finally, optimize your website for search engines.

2. Work On Your Listings

Listings are exceptionally important for the success of your real-estate business. People don’t shop for homes online, but they do look for them on the internet, and this becomes an important factor in choosing a real estate agent. Therefore, your prospects will expect an optimized, detailed property listing on your website. Include high-quality property images, video tours, price range, amenities, and all the details your prospects might be interested in while creating your property listings.

3. Setup Your Social Media Presence

Social media generates the highest number – 52% – of high-quality real estate agents’ leads. This is perhaps why a whopping 90% of realtors use Facebook to promote their businesses.

These numbers clearly indicate that social media is an unmissable arena if you want to establish a thriving real estate business. If you are looking for the right platforms, Facebook, Instagram, and LinkedIn are popular for real estate marketing. Facebook and Instagram can help you connect with your audience and promote your business explicitly, while LinkedIn will help you implicitly by presenting you as a professional, credible real estate agent.

4. Invest In Social Ads

Social ads are another powerful source for generating quality real estate leads. Once you have built a solid social media presence, you can invest in ads.

Perform audience research beforehand to run targeted social advertising campaigns. Social media platforms offer excellent ad targeting facilities, and you can capitalize on them only if you have a good understanding of your prospects. Since you are spending money on these ads, you want to make sure they drive the right results.

So, create appealing advertisements that reflect the value your realty service will add to the client’s life. Ideally, add a testimonial or two, or create an ad based on client reviews.

5. Build Your Google Business Profile

A majority of searches for real estate agents are local. People look for realty businesses with search terms like “Real estate agents near me” or real estate agents [city name],” etc. Google has a dedicated business listing to display local businesses. And all the businesses that appear in this listing have a Google Business Profile (GBP). If you haven’t already, create or claim your GBP listing. It is an excellent source for driving web traffic and business exposure. An optimized GBP profile acts as a second home page and displays your business’s reviews and ratings, contact number, address, and business hours. This is why it has the potential to generate high-quality real estate leads.

6. Invest In Content Marketing

Content marketing helps generate demands/leads, according to 67% of marketers. Moreover, 82% of marketers are actively investing in this area.

High-quality, valuable content can help your business build trust with your prospects. It also helps you establish your presence as an industry thought leader. Any business that wishes to thrive in this era cannot stand to ignore content marketing. As a real estate business, you can create a variety of content to fuel your content marketing efforts that could align with real estate marketing videos as well.

Start with creating a blog section on your website. Find out what your prospects are struggling with and create content addressing their problems and offering solutions.

7. Consider Email Marketing

Email marketing is one of the best ways to reach new prospects and keep the old ones engaged.

But before you can start doing it, you will have to build your email list.

Your email list should, ideally, comprise people who have been your clients, or those who are most likely to become your clients in the future.

8. Get Testimonials

Reviews are absolutely critical for your real estate business if you want to attract clients and keep your business going. Gaining positive reviews is not too easy, though. People are eager to leave a negative review but not so quick to write a positive one. Therefore, you will have to work hard to get reviews from your clients. If you have some clients who you have excellent relations with, ask them to participate in video testimonials that you can share on your social media and YouTube channel. Reviews and testimonials are the ultimate trust signal. Make gaining reviews a part of your real estate marketing strategy.

Final Words

Real estate marketing, especially online marketing, is critical for the survival of any modern real estate business, whether small or large. As you implement the marketing strategies discussed above, remember the importance of high-res visuals. Include high-quality property images in your social posts, website, and everywhere you can. Also, the marketing world evolves rapidly, so keep track of the changes in real estate marketing and adapt your strategy accordingly.